About Torino & Piemonte
Food & Beverage
Piemonte is a land of vineyards and hills, mountains and lakes and a gourmet's favourite destination in any season, where you can taste over 370 traditional food and beverage products.
Here you can find extremely high-quality local products, from famous Alba white truffle, to glorious wines (17 DOCG labels and 42 DOC labels), delicious artisan cheeses (9 PDO labels), Piedmontese cattle breed and veal, Piedmont hazelnuts (PGI label), specific varieties of rice.
Moreover, Torino, the capital city of the Piemonte region, has brought the famous vermouth-based aperitivo, chocolate and coffee to such a degree that transcends local speciality status.
The traditional cuisine of Torino and Piemonte, which is one of the most diverse in Italy (listing also 45 starred restaurants), as well as a series of national and international events dedicated to food & wine (Terra Madre-Salone del Gusto, Cheese, etc.) attract many connoisseurs from all over the world.
The culture of good living, the inspiring principle of an offer based on quality has found in the exceptional level of typical Piemonte products and in the richness of the subalpine culinary tradition a major cornerstone and an extraordinary value to promote.
Bra (60 km far from Torino) has been the birthplace of Slow Food, the international association promoting the culture of local food and wine, which has 70,000 members spread across more than 50 countries.
The food and wine primary position of Piemonte also includes a high educational level: the Castello di Pollenzo hosts the Wine Bank and the first University of Gastronomic Sciences.
Home & Design
Torino’s knowledge of design and production processes, acquired through its industrial past, has laid the foundation for the future. Torino is one of the most dynamic cities in the cultural and creative field in Italy.
The creativity and culture field in Torino represents 9.1% of total Italian number of active bodies and companies, the third in Italy, with about 100,000 employees and people involved. In the metropolitan area, there are about 1,000 creative companies involving 47,000 employees and contributing with an annual revenue of 13 million € to the local creative economy.
In 2008, Torino was designated as World Design Capital and has, ever since, distinguished itself as a hub in this field.
From 2014 Torino is a UNESCO Creative City for the Design category. Is the only Italian city winner among the nominations for 2014 which included 28 cities in 19 countries. This important UNESCO recognition commit the city to promote and support the design field in all its structures through a program of initiatives that will carry Torino to get the role of a reference point city for design in Italy and worldwide.
Textiles
Piemonte boasts a century-old tradition in the textile sector, offering a complete production chain both for clothing and furnishings.
In the region operate some 4,500 companies, employing 38,000 employees, with a 3.5 billion € export in 2017.
The region’s wool tradition is concentrated primarily around the Biella cluster, one of the most highly qualified centres in the world for the production of wool fabrics and other precious fabrics for clothing (cashmere, alpaca, mohair).
Piemonte’s clothing and fashion industry includes quite a broad variety of products such as lingerie, fashion accessories, footwear, leather goods and counts on the presence of some leading brands, such as Gruppo Zegna, Miroglio Vestebene and Loro Piana, together with a number of SMEs.
Piemonte’s home textile production is able to satisfy all requirements of furnishings and interior decoration market: it includes table and bed linen, curtains, carpets, fabrics for cushions and furnishings, passementerie, embroidery, etc.
Cosmetics
Piemonte industrial vocation is also expressed in the cosmetic sector.
In a scenario of approximately 14,000 cosmetic manufacturers worldwide, some 1.000 are based in Italy and a hundred in Piemonte.
Companies in the region cover all the subsectors of cosmetics: perfumery, trichological products, equipment for beauty salons, products for make-up, facial care and body care.
In addition, a number of producers work with private labels while others offer organic and natural products.
